{Interview} Laura Ching of Tiny Prints Talks Wedding Invitation Trends

If you’ve shopped for save the dates, wedding invitations, holiday cards or birthday cards any time in the recent past, there’s a good chance you’ve heard of Tiny Prints and Wedding Paper Divas. As a wedding blogger, there are a few stationery companies I really admire, and Tiny Prints is definitely on the list, so imagine my delight when I was offered a chance to interview Laura Ching, Chief Merchandising Officer of Tiny Prints about the company and some hot wedding invitation trends!

To give you a little background, in 2004, Laura Ching, Ed Han and Kelly Burger dreamt up the big idea of a small stationery company to be called Tiny Prints. Rooted in a deep passion for innovation, great design and fanatical customer service, Tiny Prints has grown from a tiny, self-funded start-up to one of the premier online stationery destinations servicing the family, bridal, business and greeting card markets. On to the interview…

Nicole: What are the trends you’re seeing right now regarding wedding invitations?

Laura: Watercolor is a hot trend for fall. Soft lines, streaming colors and elegant brushstrokes make for delicate and romantic designs.

Photo invitations allow trendy couples to inject their personalities into every aspect of their wedding communication.

Bold black is always a classic and a big trend for fall. Hints or dramatic splashes of the dark hue show modern style and confidence.

A new twist on bows creates a feminine touch that is so sweet and simple—even your fiancé will love it.

Invitations inspired by succulent bouquets create a soft artistic look that lets your creativity blossom.


Nicole: What are some of Wedding Paper Divas’ most popular wedding invitation designs?

Laura: Our brides are definitely embracing the artistic style right now, choosing everything from vibrant watercolor floral designs to intricate illustrations. Another style that’s always done well for us is the vintage look, really focusing on modern ways to interpret damask patterns and scroll work.

A spin-off of that, our rustic vintage style, plays with adding texture and a bit of DIY-esque elements, whether it’s a stamped look to the illustration or the illusion of layers within the design.

Lastly, typography is huge right now, with a strong focus on highlighting the bride and groom’s names or bringing a special wedding phrase to center stage.

Nicole: Aside from wedding invitations, which types of invitations does Tiny Prints sell the most of?

Laura: Birthday party invitations. From kids to teens, adults and babies, we help celebrate a lot of birthdays around here!

Nicole: What are some of the most popular designs in these categories?

Laura: Our customers love to show off photos of their birthday boy or girl on their big day, so they tend to snap up designs with lots of photo layout options. Designs that feature the milestone year in a fun and prominent way are popular too… especially for little ones celebrating their first birthday.

Readers — if you’re looking for invitations or announcements for just about any occasion, be sure to check out Tiny Prints. Thanks so much to Laura for taking the time out of her very busy day to answer my questions!

About Nicole Denton

With a love of planning just about anything — from her own wedding, to bridal and baby showers, to dinner parties, and more – Nicole is the Plunge Project’s founder and former editor-in-chief. A New Jersey native, Nicole has called Chandler, Arizona home since 2013, where she currently lives with her husband Michael; two pit bulls, Shelby and Link; and cat, Kity Perry. A University of Tennessee graduate, Nicole has a bachelors in communications and a career at a rapidly-growing digital marketing firm.

3 Comments on {Interview} Laura Ching of Tiny Prints Talks Wedding Invitation Trends

  1. Ashley
    October 31, 2011 at 10:36 am (3 years ago)

    Oh my gorgeous! Great advice for announcing all of life’s big events in style!

    Reply

2Pingbacks & Trackbacks on {Interview} Laura Ching of Tiny Prints Talks Wedding Invitation Trends

  1. {Design Crush} Watercolor Wedding Inspiration
    May 31, 2012 at 8:01 am (3 years ago)

    [...] 2012 weddings by storm, and that trend is watercolor! I’ve been thinking about it since I chatted with Tiny Prints’ own Laura Ching back in the fall. At the time, I knew it was a hot invitation trend, but more and more photos are [...]

    Reply

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